APRIL 2018

Costa Brazil

 

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  • Arte Povera

Materials that might evoke a pre-industrial age, such as earth, rocks, clothing, paper and rope. 

  • Essential

Essence of life, experience

  • Rarity

Ingredients, ununiformed finish

  • Unification

Non binding, available to all

  • Touch

Power of touch, skin care product is sensory, tactile should be reflected.

 

CERAMIC PROCESS:

  • Use of liquid clay slip

  • Pour like cream, vessel to vessel

  • Beauty of process

  • Handmade

  • Use for making multipul

  • imprint of the mold 'flashing' show imperfections seams etc. to describe making process

 

ARTISTIC IMAGERY:

  • Relation of skin to earth

VESSEL TO BODY:

  • Integrating the concept of vessel to body

  • Glass vessel with ceramic accent

  • Utility, function, form - Nudity, freedom, sensuality

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INTEGRATED MOOD:

Everyday:

Everyday materials -  Everyday product

Life as Art - Essentials:

bathing, connection, joy, creativity, freedom, nature, space

Poverty of Life when missing connection to earth or social physical connection. Creating a sense of space with imagery - true luxury

PROPOSED WORK:

  • Limited edition ceramic vessels

  • Creating & curating sensory imagery

  • Artistic contribution on installation/ dynamic interaction

CERAMIC PROCESS:

  • Concepting

  • Design phase

  • Samples

  • Production

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ACTION:

 

Videos: GIFS # # BEAUTY/ NATURE /TRAVEL / ART/ FILM /CULTURE /FURNITURE /MUSIC /SUSTAINABILITY

HEALTH: MENS / WOMENS / UNISEX

ELEMENTS: EARTH/ BODY / HUMAN/ SUN / LIGHT / WATER/ URBAN/CITY

 

Flow of content by Lina.Combination of highly dynamic moving material & more mediative stills: Wisdom of the amazon. Variation. Diversity. Strength. Sensuality. Humour.

Shoots:

1.Intimate Diaries 

2.Model in Nature

3.House and Objects


PROPOSAL FOR CREATIVE:

BODY RITUAL DIARIES:

Individuals

celebrate health, sensuality and the power and privacy of ritual. The people participating will remain anonymous, the mood is voyeuristic, playful and intimate - shot in a beautiful and tasteful joyful & provocative way.

Nude with sheet.

Instagram ad, friends, 'street casting'

  • Anonymous

  • Voyeuristic

  • Playful

  • Intimate


NATURE DIARIES:

Expansive

  • Brazil

  • West Cost LA

  • Bellport/NYC/ NJ


BODY IN NATURE:

Models - Agency casting, Beauty -Initial shoot in Bellport?

  • Strength

  • Diversity

  • Play


OBJECTS

  • Ingredients

  • art works

  • furniture

  • Use of text?



VIDEO EDITITNG EXAMPLES

SPLIT SCREEN & DIARY SEQUENCE:

Simplistic split screens - tenstion between binary oppostions

  • nature v body

  • minimal v maximal

  • movement v stillness

  • Flip through diary sequence (similar to Andres iphone diaries)

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BROKEN SCREENS

  • Distortion

  • Movement

  • Repetition

  • Formation


REPEATED IMAGES

  • creating a sense of movement in stills - freeze frames

  • repetition

  • simultaneous videos repeated


OVERLAY VIDEO

  • Multipul videos playing off each other

  • simplistic 'work book cutting'

  • Body v nature

 


TEXT

  • Text overlay video

  • subtitle

  • stream from left to right



JUST MOVING TEXT

  • Translations

  • Expanding and contracting words & language

  • Mixing portugese and English


HYPNOTIC AND NATURAL MEDITATIVE NATURE SCENES

  • high energy - one after another high sun, running water

  • low energy - fade in an out for dreamy mood

  • High Energy - one frame after another - high sun, running water

  • Low Energy - fade in and out dreamy mood

  • Sound music/natural sounds


FC INSTA AMAZON DIARIES

  • Flick through diary of images - see modern matter / OM O Creates

  • Reduce quality of film - (film off screen/ film projection on wall)

  • ENERGY - close ups and obscurity

  • Elements: water - fire - smoke - bodies - movement - life

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Mini Starter  Videos

Concept 1:

Geli putting on knickers & LA swimming pool

Concpet 2:

Shadow walking past water, Brazilian music playing (+ something)

Concept 3:

Sun flash, sun flash, sun on water static


Concept 4:

'Big piss pink flower long' clip- overlay moving text eg: ' Ta Bom' Your body your body your body


Concept 5:

Barefoot walking, Sand Toss, Hair Arrangement, Marina Bun, Malibu beach, Her back with tan lines

Concept 6:

People talking, sweat, bright sun, long shadows, speedos

Concept 7: 

Amazon Diaries - flick through mixing stills and video - electrifying colour of the amazon - GREEN - Heart Chackra

 

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RYTHMS OF EARTH

Living beings, in general, show oscillations in their behavioural repertoire throughout the day and on specific times of the year in order to adjust to variations in environmental and climatic conditions (Krebs & Davis, 1996; Alcock, 2000). This selective pressure, which interferes with the expression of behaviour, also acts on cetaceans, influencing daily movements, habitat use and feeding regime, amongst others.

Hand Drawn Ingredients


Swimwear

 

SALVADOR DA BAHIA

 

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The Body You Embody

  • Test shoot style Vignettes video and polaroid

  • Asking questions about living in your body

  • Applying body oil - recording reactions & descriptions

  • Audio recordings - Voice/music/nature

  • Still Life fruit etc.

Inner beauty, love of movement, laughing, healthy, diversity, character - all ages/gender/backgrounds. The product is for everybody.


 

WEBSITE:

Fernando Website design

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FONTS:

PACKAGING:

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INSTAGRAM MOCK UP

Feed: original video content

  • week 1 - 1 post

  • week 2 - 2 post

  • week 3 - 3 post

  • week 4 - 3 post

*add # to re-introduce a video to the feed

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STORIES

Stories: 

  • Objecto

  • Amazona

  • Texto

  • Corpo

Styles:

  • Triple Video

  • Click through text/poems

  • Overlay - Using face time proportions

  • Mood/objects

IGTV:

  • Longer features

  • Nudies

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CONTENT

  • Unification across branding, content, website and product

  • How to utilize stories for marketing and product sales

  • Sam’s photography for paid advertising and website consider selection for usage

  • Attach story to separate product


JUNGLE OIL

I know who I am

FASANO - Andrea Shoot

30+ aspiration some one to look up to relate to rather than youth, accomplished, looked after body

  • Strength

  • Connected

  • Sexuality

  • Power

  • Women of a certain age



FACE OIL

Make you feel at ease - Beauty

IPANEMA BEACH - group models

All ages, genders - liberty

  • Autonomy

  • Exquisite faces

  • Freedom

  • Openess

  • Laughter

  • Sensuality



CANDLE

Intimacy

NUDIE BEACH - bare skin, nude woman, ultimate freedom

All - lifestyle, mood enhancing

  • Moody

  • Memories

  • Soulful

  • Quiet power

  • 90’s B&W mood

  • Minimalism

Peace - Safety - Protected by nature - Freedom - Nudity - Home



BREU

Primal Power

Final day shoot - Light strips on body

All ages/genders etc. - renegade, spiritual/ritual

  • Fire

  • Raw Sexuality

  • Decadence

  • Challenge

  • Rebellious Nature

  • Spirituality

Branded shoe bag refill of Breu - consideration for customer - discussing the importance of the refill - brand loyalty




FASANO

  • Swimming pool shoot Trentini - Yellow cream - resort - new year?

  • Intention with Actor & Fasano material

  • Paula behind the scenes



THINGS TO CONSIDER

  • Brand overview - Meet with Didier to talk about continuity in the branding language - discuss placement of logo for advertisement videos etc.

  • Consideration and choice is opposite to entitlement culture - good attitude, work, where you are corrupting yourself?

  • Need to talk to women’s minds as much as the face

  • In a nothing I do matters culture we want to PROVE IT MATTERS

  • EDUCATION

  • This is the counter revolution of the violent seizure culture

  • AUTONOMY

  • Start small - start with a question? Get going on the instagram?

  • Older man- Face oil aspiration for men and women - someone accomplished musician, writer

  • Bruce Nauman style video - for men keep it real


BRAZIL NEW CONTENT - Editing Notes for October

BLACK AND WHITE 

  • more black and white videos

  • Super chic, classic 90's feel

  • beauty

  • hands on face/ Behind the scenes

BLACK AND WHITE 

  • fantasy

  • born from nature

  • include spoken word

NATURE

  • over lay

  • sparkling water (shine in nature)

  • sunset zoom in reduce quality digital

  • psychedelic essence/ magic of plants/ dream

TEXT & NATURE

  • rolling text (jungle oil)

  • typing text (your skin)

  • Your Body/ My Body series


TEXT 

  • scroll from right to left text

  • reading lines of poem

  • Karaoke



TUTORIAL/ SENSATION VIDEOS

  • Lara Translate

  • Reduce background sound?


REEL:

  • Andres - re-edit Look video with feeling

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PRODUCT PHOTOGRAPHY:

Straight up clean shots for site:

  • JOSH NEFSKY - FINE ART PHOTOGRAPHER $75. per piece. $1k Max



 

COMPOSITION

 

COLOUR BLOCKING PRODUCT SHOTS:

For web stories and social Andres + Romy

 
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NATURAL MOOD SERIES

 

FACE AND BODY SCULPTING


COSTA BRAZIL BRAND VALUES:

  1. Alive

  2. Sophisticated

  3. Switched on

  4. Minimal

  5. Real

  6. Choice

  7. Autonomy

  8. Activism

EXECUTION:

  1. Art

  2. Considered

  3. Conceptual

WHO IS COSTA BRAZIL AUDIENCE:

  1. 20+

  2. Women, Men, Gender Fluid

  3. Creatives/ Entreprenure / Wellness

  4. International


About living life to the full - respect for nature - Iconic imagery - Strength - Call to action - Activism is sexy







GRAPHIC DESIGN AND TYPOGRAPHY



BRAND ID:

  • CB colours

  • CB accompanying fonts

WEBSITE:

Template Pages - Product/ ingredients/ Journal/ About

  • All product description text

  • Fernando mock up of web

  • Live version of site from developers

  • Original photography, videos

  • Fonts

Deliverables: 4x template pages

MANIFESTO CARD:

  • Copy

  • Imagery

NEWSLETTER:

  • Copy

  • Imagery

  • Video Gif/anime

ADVERTISING:

Poster - template & design large format x3

  • Imagery

  • text

  • format/DPI/ resolution etc.

Videos Branding templates for paid Ads on social x10

  • Text

  • video

  • format

Deliverables: x3 square format videos ending brand ‘cards’, x5 Typography text boxes, x1 Poster template



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Batch 1 – Calculated with 120 hours 

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Including:

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– Administration

– Analysis of existing Elements

– Branding Guidelines for print and web of the Logo, and Typography

– Branding Elements on stationary

– Usage of Typography for print and web

– Proposals for advertising

– Proposals for accompany of packaging

– Proposals of press release/manifesto

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Price in USD: $6000 

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COSTA BRAZIL - USE OF TEXT:

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TYPOGRAPHY REFERENCES:

  • Repetition of text

  • Lists

  • Half page division

Confidence, Maturity, Clarity, underling quality & brand message - Gallery & Art book references

Printing material: blind de-boss (white on white) Focus on texture and reduction

Web: Singular font, Typographic element, Framing

Animated Text: Movement


EDUCATIONAL: Activated and Intelligent audience - Questions and Suggestions

  • Ask me anything button on stories

  • Ask audience for suggestions create open dialogue: eg ‘favourite place in brazil?’ ‘what are you reading?’

  • Create a feeling of transparency coinciding with Costa Brazil values

  • Text messaging screen grabs ‘quote beauty’ (concept will explain in person)

FC PERSONAL: to allow personality and authenticity to shine

  • Amazing Book Collection eg: #sundayreading

  • #Hightide uplifting messaging: inspirational info. handwritten by FC notes/quotes on humour/ beauty/ cheeky/ sexy

  • Open space - sneak peeks into process behind Costa Brazil studio

  • Social life - Events/ gallery visits/ travel

  • Idiosyncratic - real life randomness

  • Network - connections & fashion archival photography

  • Bio hacks - how to feel good (eg:calming seeds in pocket)

ACTIVISM: Social & environmental responsibility

  • Ask the question - how can we do this? How can we improve? Open this up to the audience invite tips from community for being resourceful/ sustainable

  • Rainforest Alliance - expand on connection and participation

  • Positive messaging - what CAN be done/ what IS being done

POSTS FOR MAIN FEED: Familiarise audience with new brand

  • Flick through animated inspiration/ storyboards including costa brazil themes: beauty/body/nature/art/architecture etc. ending with Costa Brazil logo at the end - building a brand ID - Demonstrating there is a new brand launching soon.

  • Smart and original hashtags with copywriter - begin rolling out Costa Brazil language - #shineinnature etc. Important as audience can follow hashtags in instagram


WEBSITE DESIGN:


OBSCURE CROPPING:

OVER LAYING TEXT VIDEO & PHOTO

 

 

 
 

 

PRESS PACK DESIGN

Confident Typography for Costa Brazil press pack

  1. Use image of girl amongst boys for first page

  2. Add numerical index

  3. Add numbers for each page bottom left corner

  4. Stretch out ALL BODY TYPES to create tension at edges of page

  5. Turn text on its side for openings - Can we try the super skinny text here? like the Comme des garcons reference

  6. Open up text even further to create more breath - See Carl Andre book reference below

  7. Try FC quote in space mono to echo use of this font on the site

  8. 1 Product per page - I will provide you with a longer product description also

  9. Use the renderings of Jungle Oil and Face Oil - and please ‘cut out’ Cans - Make a super thin outline tracing a square for the product

  10. Ingredients page to be divided into two pages - 1 raw ingredients (image to be provided) 2. line up of bottles and list of ingredients

  11. Remove ACT NATURAL page

  12. Swap out Conservation International image for new one that will be provided & add logo

additional pages to be put in throughout:

  1. Add in exposed font (as in image below) this is to demonstrate transparency of process

  2. Add in word page - Last page.

  3. Add in quote ‘ I love the un-film, the almost film, the overly long film, the film with visible cracks, the film the reveals its guts’ Beatriz Santiago Munoz - Artist

 
 

 

FC INSTAGRAM


PHOTOGRAPH PACKAGING

packaging laid out flat - telling complete story of brand

refinement of use of text and fonts - very important that this aligns with the branded materials accross the board

refer to the brand book

  • signatures for emails.

  • mail chimp

  • letter head

  • packaging

  • website

  • printed material