COSTA BRAZIL HOLIDAY PROGRAMING WITH CREATIVE
Creative based on Nadia’s Marketing Email:
Hi Francisco and the rest of the team,
Below is a quick list that we discussed for Holiday programming by Month.We reviewed the current calendar, discussed the following promotions. These are broken down into 4 Call to Action pillars. Ying and Elizaveta will work their copywriting magic. Francisco / Romy - please let us know what you are thinking creative wise. We can also turn all of these activations into ads and social posts. CTA PILLARS:
GWPs
GIFT GUIDE
Step up Sales Program
Anniversary Celebration Friends & Family
[1] Promotional Email - October - GWP -
HOLIDAY CREATIVE 2020:
Keep pushing collection shots with gifting messaging please tag @messelian on ALL HOLIDAY CREATIVE WITH PLANTS:
NEW YEAR 2020
CBRITUAL 1 Set & Costa Brazil Anniversary / Customer Appreciation Friends & Family offer announcement
12/ 3 Introduce CB RITUAL 1 set (this way the set will not be on promotion) and can have its moment
Week of December 7th- Introduce Anniversary Sales - Offer goes through December 21st
Shipping Deadlines - Free Express Shipping for the Holidays - Orders placed before 12/16 to have products arrive Christmas
Reminder email to go out December 20th as a reminder of Anniversary Celebration
New Year
Re-refresh | Re-new | Detox |
