CREATIVE HANDOVER AUGUST 2020:

DESIGN REQUESTS:

  • @dominiks requests are all cued up in ASANA

WEBSITE:

  • @didier has the design for homepage co-ordinate with Dominik on refining layout and graphic higherachy accross the site.

  • Next Step is to review product page design following didiers optimisation lead

SOCIAL:

@Francene Halili  will be managing the account using select content from ASANA and Co-ordinating with @Elizaveta Minenkova 

Featured Content is:

  • TASMIN EDITORIAL - Mood story- copy title of Editorial and tag Tasmin and models

  • PRODUCT Ashley Helvery, Gabriella & David Baum - product focused copy in asana

  • AD SPLIT SCREEN - product focused copy in asana

  • TESTIMONIAL VIDEOS - use quotes from video

@Elizaveta Minenkova please send Francine all the login details for IG and download LATER so we can test drive that - Also please set up a weekly check in with @Francene Halili to go over the calendar together, to ensure co-ordination with email schedule - forward all CB emails to Francene for reposting to stories using unfold app and swipe up to shop.

@Sarah Leon I would love to propose a weekly/bi-weekly hour check in to ensure we are following best practices. we will chat with FC and ML and get back to you :)

ADS:

  • @domink to product split screen ads with new bath salt creative and Yings copy animated on the right hand side

  • re-deploy motion ad-creative with updated copy by Ying Prepared and sent to DM

CREATIVE FOR RETAILERS RESIZING SHOOTING BATH SALTS SWATCHES ETC:

Nadia & Didier

BATH SALTS LAUNCH:

Phase 1:

Packaging and copy completion & retailer list of partners for launch

FC, Juliana, Nadia, Ying, Romy

Phase 2:

Creative & partnerships

FC, Sophie, Romy

Phase 3:

Launch Implementation - confirm activations & Retail:

Define ownership of who is handling what 

FC, Sophie, Nadia, Romy, Ying, Elizaveta