COSTA BRAZIL - LIFESTYLE BRAND

Double down on digital efforts:

social media - we want to uplift the community, offer self care advice, remain current, share information

Website - re-fresh website & get creative with the homepage, innovate and switch up weekly

Emails - steady flow of emails mixing - uplifting stories with commercial aspect - what can we offer our customer - freeshipping, samples mini etc.

Ad Creative - more info needed for direction here asked DM to boost existing posts and we can work on boosting

FEED:

  • Product -

  • Benefits - hydrating, firming, anti-microbial etc.

  • Inspiration - Music, Art, Design and Architecture

  • Francisco Costa - home, quotes & visiting communities

AREAS TO LEAN IN ON:

  • Selfcare

  • skin health & immune system

  • Acknowledging home

  • Vitamin D - try and get outside once a day and supplement if not for the immune system, keep skin post sun exposure healthy with body oil

  • bathtime rituals

  • skin health and benefits

  • healing

  • Francisco at home

  • consolidate FC quotes

  • video of Francisco

  • Francisco’s picks

  • Francisco home pics

  • Versatility and economic use

  • three months supply in every bottle

  • 3 drops combine with your foundation - wearing make up at home

  • undiluted formula a little goes a long way

  • Transportive -

  • sunshine and vitamin D - supplement if you are not able to get outside.

  • dreaming of freedom

  • environmental benefits

STORIES:

  • Community sharing information from other sources Sophie preparing - Journal Entries

  • In the news - Press re-cap

  • Product - launches Benefits etc.

VISUAL FACELIFT:

Benefits: Calming | revitalizing | toning & firming

Benefits: Anti-oxidents | Anti-inflamatory

Actives: Vitamins A&E | Omegas 369

Actives:Minerals selenium etc.
Active Ingredients:

Kaya | Cacay | Breu Branco | Brazil Nut oil | etc.

Sustainability:

Pull from the press - Pull from FC quotes and video

Jungle Complex:

repitition of the kaya, cacay and breu

KEY WORDS:
Hydrating
Nourishing
Calming
Sensuous
Luminous
Pleasurable
Native
Responsible
Our Roots Run Deep
These Trees
Life Force
New. Now.
Simple
Joy
Community
Come Together
Do Good. Live Well.
Heart of the Jungle
Jungle Complex



FEED:

  • the gallery

  • product

  • editorial

  • art

  • benefits as graphics

STORIES :

  • events

  • information

  • sharing press

  • moments

  • moods

  • announcements

  • sharing shoutouts






WEBSITE: