ROMY :

Current agreement & payroll continue until end Oct 2020 to work through current deliverables and complete smooth hand over

Moving forward from November & December:

Option1: Monthly Creative Service for Costa Brazil through November & December remain of payroll with more flexible hours

Option2: $500 per day freelance

From Jan 2021: Project rate, monthly rate to be negotiated in advance, or day rate

Creative is presented & managed in page on FC site to be reviewed and refined with FC & to facilitate easier presentation and ownership of concepts and imagery.

  • Creative performance support

  • Creative Discussions & brainstorming with FC

  • Concepts

  • Moodboards

  • Shooting - iphone, video camera, SLR (other media when budgets allow)

  • Asset Creation

  • Creative Direction for ads

  • Production direction lead on apps review execution

  • Support via calls/text/whatsapp

  • 2x 1hr handover meeting of deliverables with team per month with review and changes

  • One Design 2hr workshop per month with design team

  • x5 ads per month > can be cross divided by CB team to other platforms using creative apps

  • Open conversation FC, Sophie for brand development

CHANGE OF FLOW:

Creative in 2020 will be made with apps and iphone edits - more complicated design requests and layouts need to be put on pause until the new year. or require a one off project rate with designer/editor or execution handled internally

Decks and creative presentations will be made on FC website as secret pages so all content is coming from FC source.

SLOW DOWN IN PRODUCTION:

deliverables will be every x2 weeks in a batch.

2020 HOLIDAY CREATIVE DELIVERABLES - FOCUS ON HOME AND HEALING

Key messaging - Tenderness, healing, self-care to build out - budget would include cost of greenery & candles aprox $500

  • Project 1 - Bath Story - shooting bath with styling and set direction

  • Project 2 - Candle Breu story - holiday, wreath, organic beauty ingredients, rituals - Lauren Melissian Cheryl Schwartz

  • Will make creative selection with CB

  • Creative Assets. videos & stills, all raw files belong to CB


NO LONGER DOING:

marketing, image resizing and redistributing, web management, marketing project management, un-creative related meetings, day to day tasks


CREATIVE TEAM RESTRUCTURING:

Dominik:

  • Take off retainer - and use in emergency, day rate/hourly rate, work produced in intensive sessions.

  • Wednesday will find out a day rate.

  • Agree on fixed rate for delivering FC website



THREE MONTHS CREATIVE SUPPORT PLAN MOVING FORWARD:

HERE are Sarah Leon’s notes for how to grow IG

Francene: 1 1/2 per day - 1 monthly meeting - $160 - working with FC on CK instagram (needs to be negotiated)

  • x3 stories & 1 post per day & email announcements

  • Instagram and Design support for FC - over time rate $18

  • Partner with Elizaveta on communication through email marketing materials

  • re-working social and banner ads from templates

  • Might want to make her $200 per month to make static ads.


Atef - Creative Intern: Product exchange & negotiated payment - working remote (can look into alternatives)

  • product exchange through till December

  • re-sizing requests

  • assisting with images for marketing

  • social support also.

  • Work on using the Ad Creation apps following directed guidelines

  • inhouse creative support and pair of hands


SUGGESTED REDUCTION IN PRODUCTION COSTS - AD CREATION APPS:

  • https://www.bannersnack.com/

  • https://promo.com/

  • https://unfold.com/