COSTA BRAZIL X JILL DIENST
Bath Salts Launch, Collection and Rituals
Location:
JILL DIENST, 397 W12th St, New York, NY, 10014
Call Sheet:
Jill Dienst: 917 392 0308
Romy Northover: 347 651 1167
Bjorn Walllender: 6464 645 4882
Time:
arrival time: 9am
wrap: aprox 4pm
Credits TBC with confirmation with Jill:
@dienstanddotter, owner Jill Dienst & items from gallery
@bjornwallender photography Bjorn Wallender
@johnpawson Architecture John Pawson, tag items from gallery and credit
@costabrazil products Costa Brazil
Usage TBC with Jill:
CB web, social, ads?, press, feature on Jill on Costa Brazil Community section (to confirm: editorial feature opportunities with Sophie Conti & Jill)
The Rituals:
Combinations & Collections of products
Products in Situ:
expanding on previous concept
The Products:
Costa Brazil Collection
The Rituals:
For the Hedonist, or the Zen-Seeker in You
Sal de Bahno
Ease body and mind with our hydrating Bath Salt, made with a unique blend of Epsom and Mineral Sea Salts, detoxifying Brazilian White Clay, Breu Branco, vitamin C-infused Camu Camu, and CBA, a natural compound of Amazonian oils which provide de-stressing properties and nourishing antioxidants to skin exposed to environmental stress. Good for all skin types. No added fragrance.
Curate your ritual
Add 1 to 3 cups to warm running bathwater
Top up the bath with 4-5 drops of body oil
Dim the lights, open a window, light a candle
Submerge your body and soak for at least 20 minutes
Breathe in, breathe out, find calm
EASE TENSION | MOISTURIZE | SOFTEN SKIN
RELAX RITUALS
The Relax Ritual
Ease your mind and body, and nourish the soul with a therapeutic soak using our hydrating Bath Salt. The unique blend is made with Epsom and Mineral Sea Salts, detoxifying White Clay, Breu Branco, vitamin C-rich Camu Camu, and antioxidant-rich CBA. Good for all skin types. No added fragrance.
Curate your ritual
1. Draw warm bathwater and pour in a generous cup of bath salts
2. Light a candle and place it tub-side
3. Dim the lights
4. As the tub fills, level up your ritual by adding 3 drops of body oil
5. Submerge your body and relax; let your stress melt and your mind wonder
EASE TENSION | NOURISH | DETOXIFY
[OR]
SOAK LONG | BREATHE STRONG | EXPERIENCE CALM
The Relax & Nourish Ritual
Ease the mind and body, and revitalize dry, damaged hair with a reparative treatment soak.
Curate your ritual
1. Draw warm bathwater and pour in a generous cup of bath salts
2. While the water is running, warm 3-4 splashes of body oil
3. Soak and rinse hair in the salt water to cleanse deeply and remove negative energy
5. Apply body oil to wet hair and scalp; relax and let the oils do the repair work
EASE TENSION | REVIVE SKIN | NOURISH HAIR
The Iemajna Ritual
Inspired by the Brazilian new year tradition, this ceremonial ritual celebrates newness, creation, and creativity.
Curate your ritual
1. Draw a warm bath at night, paying attention to the phase of the moon
2. Bathe by moonlight if possible, or light a candle
3. Pour a cup and a half of bath salt to the running water
4. Once filled, add an offering of white rose petals to the water
5. After bathing, burn the breu and say your affirmations; close the ritual by extinguishing the flame
RELAX | RENEW | RE-ENERGIZE
The Salt Scrub Ritual
Relax and detoxify both body and mind, while softening and nourishing the skin. Touch and be touched.
Curate your ritual
1. Soak for 10-20 minutes in a salt bath
2. Mix a handful of salts with 4-5 drops of body oil
3. Rub the mixture in circular motions all over the body, focusing on dry areas like elbows, knees, heels
4. Rinse and repeat where necessary
5. Gently towel off; apply the body lotion to damp skin
DETOXIFY | NOURISH | SOFTEN
The Invigoration Ritual
Revitalize the mind and body while stimulating blood flow and revealing baby smooth skin.
Curate your ritual
1. Dry brush the body to stimulate circulation and lymph detoxification
2. Take a 7-minute shower, alternating between hot and cold every 60 seconds.
3. Liberally apply body oil from neck to toe
4. Starting with your limbs, massage using the body tool in upward sweeping motions towards the heart
ENERGIZE | DETOXIFY | SMOOTHE
The Hydration Ritual
Take the time to pause and deeply nourish the body. Dry, irritated skin becomes soft, supple, and touchable.
Curate your ritual
1. Draw warm bathwater and pour in a generous cup of bath salts
2. Apply body oil liberally to the skin, taking a moment to inhale the scent in the palms before applying
3. Splash the face with cold water and apply one dropper of the face oil
4. Submerge in the bath and relax, allowing the nourishing oils to penetrate deeply
NOURISH | SOFTEN | REPAIR
The Nourishing Ritual
Soft, sensuous skin from head to toe can be yours with a simple and thoughtful daily morning ritual.
Curate your ritual
1. Following an invigorating morning shower, gently towel off, leaving skin damp
2. Warm 3-4 drops of body oil in your palms, taking a moment to pause and inhale the scent before massaging all over the body; repeat as needed
3. Follow with body lotion: massage it in circular motions all over the body, focusing on dry spots such as knees, elbows, heels
4. Warm and press 3 drops of face oil on the skin with your fingers. Rise and Shine!
HYDRATE | FIRM | BRIGHTEN
The Body Contour Ritual
Smooth skin, sculpted limbs, and better circulation, yours with a simple massage.
1. Work up a sweat with your activity of choice
2. Shower and towel off
3. Coat damp skin with the body oil
4. Starting with the limbs, sweep the body tool in upwards motions towards the heart
5. Use the tool to carve out the contours of your muscles; admire your fabulous physique
FIRM | SCULPT | ENERGIZE
