Laboritoire de Furcy
Grow your own intelligence:
A skincare line that partners with adaptogens to honor your skin´s inherent wisdom
nourish, brighten, enrich your skincare routine
Laboratoire De Furcy
Grow your own …. wisdom, intelligence, perception, health, version of beauty
Grow your own intelligence:
A skincare line that partners with adaptogens to honor your skin´s inherent wisdom
Customer: PREVENTATIVE SKINCARE WITH ADAPTOGEN TO HELP SELF HEAL - INVEST NOW FOR FUTURE BEAUTY
Environmentally and socially aware individuals, who enjoy life looking for results.
By appealing to an older generation who are conscious and committed to making a difference we also appeal to the younger generations who see thought leaders as inspirational, and are not so youth obsessed.
30+ looking to improve skin and prevent premature skin degradation
50+ Older consumer looking to transition to clean
Results driven
Clean
Eco Conscious
Socially Aware - Savoire Fair
joie de vivre
Live Young
Purpose: Social Angels of Furcy since 2017, protecting the biodiversity through people
giving jobs to the local community
protecting bio diversity
educating children
Give Back 5
$5 from each product goes to the children ´angels of furcy´
Ingredient Story Transparency:
“They are a supereffective and sustainable ingredient with a broad range of benefits that can be felt quickly. As we study the species more through a wellness lens, find better growing and extraction techniques, and understand the companion benefits of using mushrooms with other ingredients”
Location > People Sourcing > Ingredient > Extraction > Lab > Product
leaves of the product & build out
DJON DJON - Black gold of Haiti
Why a mushroom? - potent and self healing skin care assisting ingredient
benefits of the djon djon mushroom: hydration, stimulates coligen, antioxidants, free radicals, antimicrobials, vitamin D, pre biotic, selenium
“Mushrooms are powerful both internally and externally,” explains Gabe Kennedy, founder of Plant People. “They support both innate and adaptive immunity when ingested, and when applied topically they contain tons of antioxidants and anti-inflammatory properties, which can help the skin’s anti-aging functions.”
“Many mushrooms are also classified as adaptogens, which are ingredients that have long been used in herbal remedies to restore homeostasis to the body,” says Michael Ahmad, senior director of global education at Herbivore. “They do so by extending the resistance stage of the body’s stress response, supporting the normalization of hormone levels and reducing inflammation. When applied topically, those benefits are delivered to the application site. Simply put, mushrooms can help protect the skin from environmental aggressors and restore troubled skin to its peaceful baseline.”
Product:
Face Gel Cream
Why a Gel Cream?
Modern, Fast absorbing, lightness, hold water/moisture, Treatment, Fresh
Texture:
Cooling, refreshing, silk sensation
Colour:
Elegant pistachio/jade green. Symbolising connection to nature, regenerative, rejuvenating, cooling and calming
Green is the color most commonly associated in the United States and Europe with springtime, freshness, and hope. Green is often used to symbolize rebirth and renewal and immortality.
Green carries the vibration of growth, new beginnings, health, renewal, harmony, hope, and peace. ... These are are spiritual signs of the vibration of green moving through your life.
Efficacy quotes:
¨As I began using this product, I totally fell in lovewith it. As I apply it, the feeling is already sensational, giving me a sense of freshness in the morning and at night. The change is so noticable that sisters and friends are asking me what I have done to my face! The dark spots are getting lighter, under my eyes became lighter and I have a constant glow on my face. My husband is now using this product and is hooked as well… this product is a true blessing!¨ Claude
¨Iam 69 years old, Im not a grat fan of beauty products and the minimum to nurture my face, I have very sensitive mixed skin (oily dry)At first I was a bit sceptical to change my daily habits. However I started using the cream two months ago.. and since then, my face looks so much better: brighter, moisturised, toned, soft and younger. Its amazing I recieved many comments on how great and youg my skin looks particularly from my husband who told me the other day that Im good and can stop using the cream (maybe he is a bit jealous) He started to apply it a few days ago¨
Murielle
Extended Product Roll out
Collection to meet the needs of the customer and build a heart lead following
Gift with purchase - mask CHINA
Face Oil (simple to add to the collection) USA
Mist toner (crystal in water, aromatherapy) EU
Actives- serum, eye cream, sun
Travel Kit minis
Gift kits
Packaging References:
Established brands:
Science backed:
Newer innovation:
Packaging Design:
Logo & Stamped Emblem.
Collection & Gift sets
Ownable Colours
Chocolate/coffee brown and off white
earth red and lush green
Portrait of Nathania and Beauty Shoot
Alex and Ilona to shoot beauty content
People and Events:
Food and Music as a way to bring people together