SPRING 2021:
First up Creative Story Telling:
Ingredients story - expanding on science of ingredients (in alignment with amyris as ingredient science based company)
Its written on your face - tutorials - innovations on how we perceive beauty - tongue in cheek - provocative beauty
Pleasure… Its Written on Your Face - Teaching Beauty from within, face exercises and not taking yourself too seriously
Skin Intimacy & Science Results - merging pleasure principle with active ingredients, what is happening in the skin.
Abigail James, a 'Skin Intimacy' specialist says sex really is the quickest way to gorgeous skin. "Having sex releases a hormone called DHEA which is thought to increase your production of collagen and sebum which helps keep skin looking youthful by making it firmer, smoother and balancing oil production."
Emotional intimacy. Emotional intimacy involves candid, authentic sharing of thoughts and feelings. ...
Intellectual intimacy. ...
Experiential intimacy. ...
Spiritual intimacy.
Your body releases a delicious cocktail of hormones at climax, including serotonin and DHEA. Serotonin is a neurotransmitter that regulates your mood and makes you feel content, happy, and hopeful. DHEA has antidepressant effects and boosts immunity. That means sex helps you to look and feel radiantly beautiful. (Here's a little more about the science of orgasms, if you're curious.)
A huge dose of oxytocin is released at the point of orgasm. Oxytocin wipes out cortisol, the major stress hormone
10. Sex increases your confidence.
People who know what they want are attractive. Studies have shown that sex and meditation light up similar areas in the brain. The same benefits you’d expect to receive with meditation also come along with great sex: you feel in tune with yourself and the world around you, your inner guidance is strengthened, you feel calmer, more creative and able to tackle problems with a clear head.
Campaign Costa Brazil Beauty:
Creative Team and Production:
Beauty Story Styling the Tutorial as Stills :
COSTA BRAZIL
FUTURE VISION
Introducing Colour
nail varnish
lip colour
skin shimmer
Make up Following Facial Structure:
Playful Video Tutorials:
ALWAYS ON:
Ecommerce Creative:
Every product release will need creative to support the launch:
1. packshots/renderings
2. product swatches & swatches on skin
3. Tutorial
4. In Situ
5. Campaign - Storytelling & Advertising
Production Time Line - 4 weeks turn around:
two weeks notice
stills 14 days post production
video 14 day post production
Ingredients:
Sourcing ingredients - Interviews with the people sourcing raw ingredients, how sustainability benefits, circular economy
Natural Ingredients - The science of formulation
BRAZILIAN PHOTOGRPAHER Rapheal Pavarotti:
Art and Commerce : https://www.artandcommerce.com/artists/photographers/Rafael-Pavarotti/bio
https://www.artpartner.com/artists/beauty/jawara/
Make Up:
https://www.artandcommerce.com/artists/makeup-artists/Hannah-Murray
Casting Midland Agency:
https://talent.maworldgroup.com/casting/midland-agency
https://www.kittenproduction.com/
https://slate-nyc.com/
SPRING 2021
Food For Your Skin:
STILL LIFE
Including all existing CB product line, ingredients, oils and fruits
perperation
dripping
Creative studio:
https://projectpennpablo.com/deck/studio-profile/
https://projectpennpablo.com/deck/studio-profile/
https://mariuswhansen.com/
https://johannabonnevier.com/
Touching - the Significance of Skin:
Creative Agency to Execute on concept:
https://omocreates.com/about
Brazilian Art Director Bea
Brazilian Concrete Poetry:
Diving into the human element of touch and the significance of the skin in correlation with product application
Community
How we see Beauty:
Male Beauty
Female Beauty
Their Beauty
The Influencer - Who are they:
Community Education - Ask the Expert
Creative Coalition - Beauty Editorial:
Bathroom Accidents: spilled washbags
User Generated Content: strategic gifting
