ST JACQ:

Building systems: Typography, Packaging, Information, Formula

  • Foundational

  • Architect

  • Routines

  • Treatment

  • Credibility

Radical Transparency - Editorial, Photography, Content

  • Fun

  • Provocative

  • Re-education

  • Participation

  • Communication

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The Everyday Item - Replacing The Routine:

  • Apple - iphone

  • Braun - shaver

  • Dunhill - White Sneaker

  • Chanel - Mascara

  • St Jacq - Toothpaste

Binary Oppositions:

  • Soft - Hard

  • Joy - Proof

  • Yes - Non

  • Inside - Outside

Clarity, Simplicity, Education

Scalloped Edge: Introducing the curve:

  • masculine - feminine

Packaging Innovation - Eco and Clean as standard - Form as Function:

  • Systems - Considering the expanded collection

  • Own-able colours

  • Recognition in typography

  • Accessible replace into the routine

Architecture as Concept - Building Foundational Health:

  • Design Your Life

  • Build Your Oral Health

  • Foundational Fresh Breath

  • Interior Design

  • Foundational

  • Everyday living

  • Home essentials

Trust The Knowledge, Trust The Routine:

  • Systematic approach

  • Based in Science

  • Natural elements and eco as standard

Initial Exploration of the re-usable cap:

  • ceramic

  • metal

  • scalloped edge

Accessorizing the collection:

  • building out the story with desirable accessories

  • mirrored purse for mouth spray

  • travel kit

  • bathroom alter/butler

Art Direction & Colour Pallet:

  • Aqua - Keeping trust in tone, representing ´freshness´

  • Warmth natural tones - in contrast to traditional astringent tones, naturally occurring balancing natural biome

  • Skin tones - oral health for everyone, diversity

  • Red - to represent interior, all the same colour blood - one love

Education Through Provocation:

Pushing boundaries and comfort zones to change the concept of what oral health looks like

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References Reviewed on the call:

 

methodology for your mouth. A complete and comprehensive dentist backed oral health care line.

St Jacq cares for every piece of you inside and out. clean formulas oral health that established a strong healthy teeth and gums. delicious naturally occurring botanicals for health you can taste

  • Clarity, Committed,

  • Trust

  • educational

  • clean replacement for colgate etc.

  • what does it do for me?

    Where does this come in:

  • Packaging, Logo, typography & website structure, dentist quotes



Get your inside laughing - Natural Smiles:

  • joie de vivre

  • natural medicine

  • laughter

  • botanicals

  • get your microbiome dancing

Where does this come in:

Imagery, Social, Story telling, Content, Testimonials

Colour Pallet concepts:

Considering colour options and systemising colour codes.

Colour Co-ordinating text.

  • Bauhaus

  • Systematic

  • to highligh systems and benefits. fun playful text for social

Examples of colour and botanicals in other brands:

  • True Botanicals

  • Loewe

  • monestry

Examples of using botanicals as part of the Art Direction:

  • literally combining plants and models & mouth

  • connected to nature

  • biting herbs and flowers

  • sensual & free

  • at one with nature