The No. Logo was designed by my darling Daddy - Jim Northover.
Daddy studied design at Kingston and the LCP (now London College of Communication), where he has recently completed an MA in Design Writing Criticism.
He co-founded the design and branding consultancy firm LloydNorthover in 1975 with his partner John Lloyd. They had offices in Hong Kong, New York, Dubai and LA
He now works independently under Jim Northover Ltd. and is back and forth to the Middle East alot at the minute leading a branding programme besides consulting, writing, lecturing!